Website Settings

Overview

The Website Settings section allows you to configure global settings that affect your entire website.

The configuration is organized into the following blocks:

• General Site Information
• Default SEO Settings
• Analytics Settings
• Legal & Compliance Settings (Privacy)
• Additional Settings

Note

Important: Changes to website settings affect the entire website. Make sure to review changes carefully before publishing.

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General Site Information

General site information is used in SEO templates and structured data, among other places.

Site Name

• Type: String
• Required: Yes
• Purpose: The name of your website. Used in structured data and SEO.
• Example:
  My Company Website

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Default Language

• Type: String
• Required: Yes
• Default Value: de
• Purpose: Default language code (e.g., de for German, en for English). Used in the HTML lang attribute.
• Examples:
  de, en, fr

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Default Country

• Type: String
• Required: Yes
• Default Value: DE
• Purpose: Default country code for addresses (ISO code such as DE, US, GB). Used in structured data.
• Validation: Must be exactly 2 characters
• Examples:
  DE, US, GB

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Default SEO Settings

The Default SEO Settings field uses the SEO Settings object type.
These default SEO settings are used when no page-specific SEO settings are set.

Meta Title

• Type: String
• Required: No
• Default Value: {pageTitle} | {siteName}
• Purpose: Default meta title template. Use {siteName} and {pageTitle} as placeholders.

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Meta Description

• Type: Text
• Required: No
• Purpose: Default meta description. Recommended maximum length: approximately 155 characters.
• Validation: Maximum 155 characters

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Meta Keywords

• Type: Array of strings
• Required: No
• Purpose: Default keywords. Not heavily used by Google, but may be useful for other search engines.
• Editor: Displayed as tag list

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OG Image

• Type: Image
• Required: No
• Purpose: Default Open Graph image for social media previews. Recommended size: 1200x630 px.
• Options: Hotspot enabled

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OG Type

• Type: String
• Required: No
• Default Value: website
• Purpose: Default Open Graph object type.
• Options:
  • website – for general website pages
  • article – for blog posts and articles

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Robots

• Type: String
• Required: No
• Default Value: index, follow
• Purpose: Default robots meta tag (e.g., index, follow or noindex, nofollow).
• Examples:
  index, follow, noindex, nofollow

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Twitter Card Type

• Type: String
• Required: No
• Default Value: summary_large_image
• Purpose: Default Twitter card type.
• Options:
  • summary – standard summary card
  • summary_large_image – summary card with large image

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Analytics Settings

The Analytics field uses the Analytics Settings object type.
Here you configure analytics and tracking integrations for your website.

Enable Analytics

• Type: Boolean
• Required: No
• Default Value: false
• Purpose: Enable analytics tracking on the website.

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Google Analytics ID

• Type: String
• Required: No
• Hidden when: Analytics is disabled or a Google Tag Manager ID is set
• Purpose: Google Analytics measurement ID (e.g., G-XXXXXXXXXX).
• Note: If you use Google Tag Manager, configure GA4 within GTM and leave this field empty to avoid double-tracking.
• Validation: Cannot be used together with a Google Tag Manager ID. If both are set, a validation error is displayed.

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Google Tag Manager ID

• Type: String
• Required: No
• Hidden when: Analytics is disabled or a Google Analytics ID is set
• Purpose: Google Tag Manager container ID (e.g., GTM-XXXXXXX).
• Note: If you use GTM, configure Google Analytics within GTM and leave the Google Analytics ID field empty to avoid double-tracking.
• Validation: Cannot be used together with a Google Analytics ID. If both are set, a validation error is displayed.

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Meta Pixel ID

• Type: String
• Required: No
• Hidden when: Analytics is disabled
• Purpose: Meta Pixel ID for conversion tracking.

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Legal & Compliance Settings

Currently this section is used mainly to manage the Privacy Policy.

Privacy Policy

• Type: Object
• Required: No
• Purpose: Privacy and data protection settings, in particular for cookie consent and GDPR information.

Enable Cookie Consent Banner

• Type: Boolean
• Required: No
• Default Value: true
• Purpose: Enable cookie consent banner for GDPR compliance.

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Cookie Consent Text

• Type: Text
• Required: No
• Default Value:
  We use cookies to provide you with the best possible experience on our website. By using our website, you agree to the use of cookies.
• Hidden when: Cookie Consent Banner is disabled
• Purpose: Text displayed in the cookie consent banner.

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Accept Button Text

• Type: String
• Required: No
• Default Value: Accept
• Hidden when: Cookie Consent Banner is disabled
• Purpose: Text for the accept button in the cookie consent banner.

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Decline Button Text

• Type: String
• Required: No
• Default Value: Decline
• Hidden when: Cookie Consent Banner is disabled
• Purpose: Text for the decline button in the cookie consent banner.

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More Info Link Text

• Type: String
• Required: No
• Default Value: Learn more
• Hidden when: Cookie Consent Banner is disabled
• Purpose: Text for the “more information” link in the cookie consent banner.

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More Info Link

• Type: String
• Required: No
• Hidden when: Cookie Consent Banner is disabled
• Purpose: Link to the privacy policy page (e.g., /privacy).

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Data Processing Purposes

• Type: Array of strings
• Required: No
• Purpose: List of purposes for data processing (e.g., “Website functionality”, “Analytics”, “Marketing”).

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Data Retention Period

• Type: String
• Required: No
• Purpose: How long personal data is retained (e.g., “12 months”, “Until withdrawal”).

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Additional Settings

The Additional Settings field is an object for additional site-wide assets, in particular icons.

Favicon

• Type: Image
• Required: No
• Purpose: Website favicon. Recommended size: 32x32 px or 16x16 px.

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Apple Touch Icon

• Type: Image
• Required: No
• Purpose: Apple Touch Icon for iOS devices. Recommended size: 180x180 px.

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Usage Example

Typical Configuration

• Site Name: My Company Website
• Default Language: de
• Default Country: DE
• Default SEO: Meta title template with placeholders
• Analytics: Either Google Analytics ID or Google Tag Manager ID configured
• Cookie Consent: Enabled with clear, GDPR-compliant text
• Favicon/Apple Touch Icon: appropriate icons in the recommended format

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Best Practices

• Site Information: Keep site name, language, and country consistent with your target audience.
• SEO Settings: Set sensible default titles and descriptions that work for most pages.
• Analytics: Enable only one tracking method (GA4 or GTM) to avoid double-tracking.
• Legal Compliance: Align cookie texts and privacy notices with your legal advice.
• Privacy Text: Phrase notices clearly, in plain language, and keep them up to date.

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Key Features

• Global Configuration: Settings apply to the entire website.
• SEO Standards: Template-based SEO settings for consistent optimization.
• Analytics Integration: Support for Google Analytics, Google Tag Manager, and Meta Pixel.
• Privacy & Compliance: Cookie banner, data processing purposes, and retention periods.
• Global Assets: Central management of Favicon and Apple Touch Icon.

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Where It’s Used

• Global Settings
  Applied to all pages and components.
• SEO
  Default meta tags and Open Graph settings when no page-specific values are set.
• Analytics
  Initialization of tracking scripts (depending on your integrations).
• Legal Pages
  Privacy notices and cookie information.

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Technical Notes

• Website Settings is a Sanity document type and is referenced globally.
• Changes must be published in Sanity to take effect.
• Some settings (e.g., SEO) can be overridden at the page level.
• Analytics settings are designed to be mutually exclusive (either Google Analytics ID or Google Tag Manager ID).
• Privacy settings should be aligned with your implementation of the cookie banner in the frontend.